Musidy – A Location-Based Music Streaming and Discovery Platform
Platforms
Responsive Web,
Mobile App
Deliverables
UI, UX, Product Strategy,
Design System
Overview
Musidy, a music streaming app for local artists, approached us to develop a platform that combined personalized music discovery with social and location-based features. Musidy’s goal was to create a seamless experience where users could find and follow musicians, discover nearby venues, and engage with a location-specific music community. With three key personas—normal users, business users, and guest users—the platform needed to cater to diverse needs across mobile and web interfaces.
Challenges
The primary challenge for Musidy was to build an ecosystem that offered unique, location-specific experiences for each user type. Normal users needed access to features like playlist creation, location-based recommendations, and social sharing. Business users required the ability to create branded playlists with custom messages to engage customers in physical venues. Additionally, the app had to support seamless onboarding for guest users, allowing them to explore limited content without an account. The platform’s backend also needed to manage the complexities of music data, user interactions, and real-time event tracking.
Our Approach: Design Phase
In the design phase, we collaborated with Musidy to refine the platform’s user journeys and feature requirements. Using Figma, we designed a visually dynamic interface tailored to each user persona:
Normal Users: The home page greeted users with a location-based music feed, featuring nearby events, new releases, and artist recommendations. We integrated a geolocation feature to deliver localized music suggestions and event updates, enhancing the personalized experience for each user.
Business Users: We designed a branding feature allowing business users, such as coffee shops and music distributors, to insert promotional messages within playlists. These messages played at chosen intervals, enhancing customer engagement in physical venues. Business users could create playlists that aligned with their brand, ensuring an immersive experience for their customers.
After prototyping these elements, we gathered feedback from Musidy and refined the designs, ensuring they met each user’s needs before moving into development.
Our Approach: Development Phase
Once designs were finalized, we began development with React Native for the mobile app, ensuring cross-platform compatibility. The backend was built on NodeJS and hosted on AWS, providing a secure, scalable environment for managing high volumes of user data, music streams, and location-based content.
Social Media Integration:
We implemented integrations with Google, Facebook, and Twitter to enable easy account creation, social sharing, and seamless login experiences, broadening Musidy’s reach and engagement.
Playlist Management & Audio Player:
Users could create custom playlists and access playback controls directly on the home screen, with features like play, pause, skip, and song queue management. Additionally, the player footer displayed essential song details, allowing users to control their listening experience without navigating away from the page.
Venue and Festival Discovery:
Through real-time geolocation data, we enabled users to discover nearby music venues and festivals. Venues could feature playlists aligned with their events, and users could see artist lineups, fostering community connections.
Our team maintained regular updates with Musidy to incorporate feedback on functionality, ensuring the app’s progress aligned with their vision. Throughout development, we conducted extensive testing on each feature to guarantee a smooth user experience.
Our Approach: Deployment Phase
After development, our QA team performed thorough testing to ensure stability across mobile and web. Once Musidy approved the final build, our DevOps team deployed the app on AWS, providing a secure, robust environment for the platform’s public release.
Results
The final product gave Musidy a powerful platform for location-based music discovery and community engagement. Musidy’s launch received positive feedback, with users praising its unique location-specific recommendations and smooth playback experience. Business users noted an increase in customer engagement through branded playlists, underscoring Musidy’s value in connecting local music communities.